IBG has broken down a few barriers and just allowed us to articulate ourselves to the outside world. IBG had a good understanding of our industry and the IT industry in general. It made the process that much quicker and easier because we were speaking with people who understood what we were trying to do. I describe IBG as trustworthy, engaging, and easy, in the good sense of the word. It was a smooth process throughout and the ethos of engagement flowed through everyone that we dealt with and the communication has been very very good.