IBG Blog

Blog 2018-09-12T11:43:51+00:00
605, 2018

Delegate. Entrust. Empower.

By | May 6th, 2018|Categories: Outsourced Sales & Marketing|Tags: , |

Keeping your business flourishing is an incessant task. How to grow your business, how to keep it afloat, how to make it recession-proof – these are always in businessmen’s minds no matter how well or how bad their businesses are doing. They always seek ways and suggestions to improve company performance. It’s as if they have so little on their plate that they still want to do everything else. One [...]

1801, 2018

Getting Back to Basics: the 5 Ps of Marketing and the Lemonade Stand

By | January 18th, 2018|Categories: Outsourced Sales & Marketing|

Product The lemonade and its qualities, key features, benefits, ingredients, packaging, styling, even amount or quantity. It refers to nutrition content, whether organic or not, whether the lemons are homemade from real lemons or made with lemon powder. It also refers to how much you put in a cup and how big your cup is. How many cups are available (small, medium, large)?  How much sugar do you put in [...]

1610, 2017

How to Use Your Blog in Building Relationships

By | October 16th, 2017|Categories: Intelligent Marketing, Lead Generation|

Did you know that businesses who have blogs get 62% more leads than those who don’t? People always search online on how to improve sales performance, sales management trainings on how to get more leads, etc. And guess what, it could be as simple as - the more you blog, the more leads you get. This is a great tool for businesses to use to increase their reach. But what [...]

1809, 2017

Sales Barriers to Growth

By | September 18th, 2017|Categories: Outsourced Sales & Marketing|

How much does each new client cost you? It can cost a fortune to bring in new business: three to four times more to win a customer than to keep one. The amount you are paying OUT, long before they start paying YOU, can be frightening. Whether it’s £1.50 on Google pay-per-click or £10,000 on glossy brochures, you need to make sure every penny counts. So every client you have [...]

2208, 2017

3 Top Tips: Delegate, Entrust, Empower

By | August 22nd, 2017|Categories: Outsourced Sales & Marketing|Tags: |

Keeping your business flourishing is an incessant task. How to grow your business, how to keep it afloat, how to make it recession-proof – these are always in businessmen’s minds no matter how well or how bad their businesses are doing. They always seek ways and suggestions to improve company performance. It’s as if they have so little on their plate that they still want to do everything else. One [...]

2208, 2017

When No is Better Than Yes

By | August 22nd, 2017|Categories: Outsourced Sales & Marketing|Tags: , |

After brain-draining meetings, heart-pumping negotiations and energy-zapping contracts, nothing beats the euphoria of finally closing a business deal. As sales and marketing companies search for leads, submit proposals to clients and present to potential partners, the sweetest answer anticipated is a resounding YES. We feed off that promise of exhilaration. That is why we are persistent and relentless. Quitting is never an option. Or should it?   One of the [...]

2207, 2017

How to Improve Sales Performance

By | July 22nd, 2017|Categories: Outsourced Sales & Marketing|Tags: |

Every day, people google how to improve sales performance of a company and surprisingly enough, outsourcing sales and marketing is more often than not excluded in the top lists. Coincidentally, almost always on those lists is SELECTION or finding and hiring the right talent.  What’s surprising is that people don’t always equate finding the right talent with outsourcing the right sales and marketing team.   What else could top an outsourced [...]

2206, 2017

3 Most Popular Factors Customers are Looking for

By | June 22nd, 2017|Categories: Outsourced Sales & Marketing|Tags: , |

It is no surprise that with the volatility of markets and the complexity of consumers and customers, companies across industries are in continuous search for more aggressive and accelerated business growth systems. Strategies on lean management, review on supply chains and revamp on operations management is a common story. However, it does not always translate to sales performance improvement. As companies pursue profitable growth, processes from cradle to grave are [...]

2305, 2017

Intelligent Lead Generation Programme

By | May 23rd, 2017|Categories: Outsourced Sales & Marketing|

Jack and Adam are both struggling with each of their businesses due to high cost of sales, poor lead generation, and little ROI from marketing. There are good days and bad days but lately, there are more bad days than they care to admit. Their businesses are not growing at all according to their companies’ goals and objectives. Jack, being the conservative that he is, went down the traditional route. [...]

1305, 2017

Gain a Headstart Way Before the Sales Race Starts

By | May 13th, 2017|Categories: Intelligent Marketing, Lead Generation|

Researching on the stages of sales cycle would yield multitudes of resources with various middle and endgame. One thing is for sure though, it would always start with prospecting and lead generation. The usual stakeholders? The marketing team. Lead generation can be tedious, shady, aimless or even dangerous when done by unscrupulous personalities and companies without the proper tools and methods. An unideal parallelism is that of trailblazing or hunting, [...]

603, 2017

Why Cold Calling Just Doesn’t Work Anymore

By | March 6th, 2017|Categories: Outsourced Sales & Marketing|

Effective outbound and inbound lead generation Cold calling and telemarketing just don’t work any more, so it’s up to your business to start using the latest B2B sales strategies that are making money. Lead generation is evidently key, but how can you get really effective results from your outbound and inbound lead generation? The answers below apply both to outbound lead generation – where you go out to appeal to [...]

602, 2017

Value is in the Eyes of Your Prospects and Clients

By | February 6th, 2017|Categories: Outsourced Sales & Marketing|

What is your product or service worth? Whenever we ask that question we get a multitude of answers. Some clients say, “We sell products priced from £500 to £10,000.” Some say, “Well, the company has been valued at £3 million.” Some say, “Our service is worth whatever the client will pay – it depends how desperate they are.” If that last answer sails uncomfortably close to the shark school of [...]

2201, 2017

Seenzoned: Why Opportunities Die before They Even Start

By | January 22nd, 2017|Categories: Intelligent Marketing, Outsourced Sales & Marketing|

A recent addition to the urban dictionary is the term “seenzoned”. It is when you send someone a message and you know it has been “seen” but you get no response. I might define it as being “friendzoned” but worse. Though this term is more commonly used to describe unrequited romantic intentions, this is also the exact phenomenon that happens when the pursuit for a lead does not translate into [...]

3108, 2015

5 Easy Tips on How to Make a Landing Page That Works

By | August 31st, 2015|Categories: Intelligent Marketing|

What are landing pages anyway? Think of them as store fronts or window displays or even front covers of a magazine. They are the first thing that your customers will see. If you believe that first impressions last, then your landing page should make a pretty good one. In a more technical sense, a landing page is a web page that welcomes customers upon clicking an advertisement, search result, social [...]

1604, 2015

3 SEO Tips to Implement Today

By | April 16th, 2015|Categories: Intelligent Marketing|

SEO is the cornerstone of any content marketing strategy. Scratch that. Of any online marketing. So, what is it and how do you make it work for you? Essentially, SEO is how you optimise your website to be found on search engines, we usually refer to google as being the authority but in truth keywords are important for every search engine and social media site. There are a number of [...]

702, 2015

Delegate. It’s the Best Thing You Can Do for your Business.

By | February 7th, 2015|Categories: Outsourced Sales & Marketing|

Keeping your business flourishing is an incessant task. How to grow your business, how to keep it afloat, how to make it recession-proof – these are always in businessmen’s minds no matter how well or how bad their businesses are doing. It’s as if they have so little on their plate that they still want to do everything else. One good definition of effective management is getting work done through [...]

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